The sign in this food store near the Campo De’ Fiori in Rome reads ‘Ugly but good’.
I regret not tasting one of these cakes while I was there.
It’s great that some suppliers are now taking a similar approach with odd-shaped and imperfect fruit and vegetables.
As Joni Mitchell says, “Give me spots on my apples, But give me the birds & the bees”.
In addition to reducing our reliance on pesticides, this also has the potential to significantly reduce the amount of food waste.
So let’s worry more about how food tastes and less about how it looks.
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This is my final post in a Five Photos/Five Stories blog challenge that reached me courtesy of Sandy at Hoarder Comes Clean. The rules are: “Post a photo each day for five consecutive days and attach a story to the photo. It can be fiction or non-fiction, a poem or a short paragraph and each day nominate another blogger for the challenge.”
Today’s nomination (if she wishes to accept it) is Annie at KitchenCounterCulture who has lots of ideas for what to do with fruit and vegetables that are in excess or past their best (e.g. here).
Sustainability soapbox 
OK! Thank you! Let me see if I can get my head around this — it’s a bit of a busy time but love the fun! And lucky you to be in Italy 🙂
I’m pretty sure nothing bad happens if you don’t take up the challenge so no need to stress about it. I found it fun though – esp as it gave me an excuse to go through my photos.
I often think common, ugly or peasant looking foods taste the best. I would love to know what those cakes were made from.
There are heaps of recipes for Italian ‘ugly but tasty’ cakes online. No idea which are best. e.g. http://cakeitaly.com/?p=2920 or http://www.foodnetwork.com/recipes/mario-batali/ugly-but-good-cookies-brutti-ma-buoni-recipe.html
PS Meringue & almonds or hazelnuts. Now I REALLY want to try one (some)!!! This blogger says they are a great way to use up egg whites. https://breadcakesandale.wordpress.com/2012/12/20/brutti-ma-buoni/
Looking at the photo — I think I spy oatmeal? You beat me to the finish on the 5-photos challenge.
Meringue & nuts apparently. I didn’t know but looked it up. Turns out that’s the real name of these cakes not a random sign.