Is it better to understand or overstand?
What is the opposite of benefits? Disbenefits?
What would change in the world if more people were gruntled and fewer were disgruntled?
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Sustainability soapbox 
I absolutely love these playful, yet profound, questions! (I had to look up ‘gruntled’ as I have never heard the opposite of ‘disgruntled’ used before—happy or contented; satisfied.) Thank you for this. Here are a couple of pieces you might enjoy:
3 LIBERATING WORDS
http://business2adifferentbeat.wordpress.com/2013/08/05/3-liberating-words/
A VITAL PART OF LOVE-IN-BUSINESS
http://business2adifferentbeat.wordpress.com/2013/08/17/a-vital-part-of-love-in-business/
Hi – Soon after you sent your message, Seth Godin published a post with a link to http://www.wordoid.com that helps you come up with domain names. I typed in ‘listen’ and it came up with good options like ‘listention’ and ‘listentify’. Might be worth checking out when you feel the urge to invent more words! If I had known about this site when I was starting my blog it might have had a much more imaginative name!!! Oh well… http://sethgodin.typepad.com/seths_blog/2013/10/naming-tool-of-the-year.html
I am also a fan of the ‘Meaning of Liff’: http://liff.hivemind.net (extracts in case you haven’t seen it).
Just a couple of days ago I worried whether ‘evitable’ could be a word. I suppose it’s inevitable that it’s not.
This could be a contender for a sequel Words post if you are happy for me to use it? It is apparently a word that is ‘capable of being avoided’ which may be why it is used so rarely?!
I just discovered your reply! (and I’m happy for you to use it). I remember the book “The Mother Tongue” by Bill Bryson has mention of quite a few more words like that. I’ll have to take a look for my copy.
I’ve never heard of this book before. Might look out for it – but unfortunately the reader reviews say there are quite a few errors esp re non-English languages (e.g. Apparently he claims that Finnish doesn’t have any swear words…whereas they have some of the best I have come across!)