Humans have a fascinating tendency to see faces in random things, such as clouds. This phenomenon is called ‘paleidolia’. We do the same with cars – and often ascribe personality traits to these inanimate objects based on their front end features. “Even if people don’t… Read More ›
Marketing
Using wombats to promote your blog and support good causes
I am a big believer in the power of ‘word of mouth’ marketing and ‘peer to peer’ referrals. These models rely on trust and are especially well suited to blogs – where a recommendation, link or other promotion via a blogger that you… Read More ›